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Working with Business and Organizations

Graphic recording vs Graphic facilitation


Graphic recording and Graphic facilitation both use images, words and color to create engaging visuals that synthesize information.  Differences emerge with how graphic facilitators and graphic recorders interact with groups and record information.  Graphic Recorders record key content with the use of words and images distilling the information to make it easy to see the flow of the information being shared; they generally have little to no interaction with the participants working independently to capture the key content being shared. In contrast, Graphic Facilitators work directly with the group, either independently or with a facilitator.  The graphic produced supports group-thinking and is center to the meeting process, visually depicting the conversation and the collective intelligence of the group.  Regardless of these differences, both graphic recording and graphic facilitation engage visuals in vibrant ways to capture and share your message. 

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Meetings & Stategic Plannnig

Utilizing graphic facilitation in your meetings and strategic planning session synthesizes complex ideas into easily digestible formats, mapping the conversation, encouraging participation and increasing collaboration.  Graphic facilitation is perfect for strategic planning, client and employee presentations, and changes the pace at off-site retreats.

Professional Development 


Ideas Take Shape provides professional development 

workshops that train team leaders in graphic facilitation skills for effective teams. This unique tool provides team leaders with additional resources to maximize the productivity of meetings and increase team participation and understanding. By including graphic facilitation in meetings and planning sessions, team leaders provide their teams with a common platform to recognize similarities and disconnects in the working environment.  Graphic facilitation offers a deeper level of communication that benefits all work areas and meeting types.



90% of the information that comes into the brain is visual. 90%! But, people also love facts, figures, and statistics.  The key to infographics’ success is the combination of all of these – numbers, figures, data…and images.  This means that people are likely to retain the message being conveyed, and also increases the chances of your message being shared across social media.  Infographics help communicate your message faster and wider than many other forms of marketing.


Including graphic recording in your next event really sets your event apart.  With roughly 65% of the population identifying as visual thinkers, the inclusion of graphic recording increases the impact of presentations and provides the attendees with an accessible ‘take home’ note that will give them a lasting memory of the event. 

Trades Shows

In a room of over a hundred booths make yours stand out! Graphic recording fosters interest and audience interaction, providing your company with an added attraction that brings attendees in and allows conversations to start.   Graphic recording is tailored to your industry and particular to the message you want to communicate.

Whiteboard Videos

Using whiteboard video is one of the most effective ways to articulate your message.  The symbolic aspect of whiteboard animations, coupled with an evolving visual story on one canvas, delivers a format best-suited for long-term memory retention.   The human brain is wired to pay more attention to the simplicity of whiteboard videos, keeping the viewer engaged and preventing the drift of attention.  Whiteboard animation videos appeal across age and gender, and are effective for commercial and non-profit companies alike.  In this way it is that rare communication tool that has universal impact. 

Something to ponder:  In one study of over 100 people whiteboard viewers were three times more likely than talking-head viewers to share the video on social media and were twice as likely to both recommend and buy the service, as well as to recall the facts and message being delivered. 

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